Kia - Highest Ranked Brand in Initial Quality in the U.S., 4 Years in a Row

For the fourth straight year, Kia has been recognized by J.D. Power as the top mass-market brand in their annual Initial Quality Study. This means that Kia vehicles received the lowest rate of reported problems according to new vehicle owners that were surveyed about their experiences with their vehicle after 90 days of ownership.

J.D. Power’s Initial Quality Study found that Kia outperforms industry average in seven of eight problem categories that were identified in the study:

  • Exterior
  • Interior
  • Seats
  • Engine/Transmission
  • Heating, Ventilation, and Air Conditioning (HVAC)
  • Audio/Communication/Entertainment/Navigation (ACEN)
  • Features/Controls/Displays (FCD)

Kia is proud of this achievement as part of efforts to build vehicles of exceptional quality that Kia owners can trust. Across the entire range of models, Kia is invested in extraordinary engineering, performance, innovation, and safety.

In addition, two Kia models were also recognized by J.D. Power’s Initial Quality Study as the highest ranked models in their segment.

Kia Sorento

2019 Kia Sorento

The 2018 Kia Sorento was found to be the Highest Ranked Midsize SUV in J.D. Power’s Initial Quality Study for the second straight year, and the third time in the last four years (2015, 2017 & 2018). The Sorento SUV outperforms the midsize SUV both in average across all eight measured categories, and specifically in seven of the eight categories.
 
 

Kia Rio

2018 Kia Rio-5

The 2018 Kia Rio was found to be the Highest Ranked Small Car in J.D. Power’s Initial Quality Study by a significant margin. The Rio sedan and hatchback outperforms the small car both on average across all eight measured categories, and specifically in seven of the eight categories. In the 2018 Vehicle Dependability Study, the 2015 Kia Rio was also found to have the fewest design and defect-related problems in the small car segment.